Portfolio & Media Kit

Heather McHugh

Travel Content Creator | UGC Creator

I'm the friend women over 40 text before they buy. I make honest, specific content about the hotels, places, and products actually worth the money.

Los Angeles based
Hotels · Travel · Lifestyle
Gen X & 40+ audience

Work with me View my work

3M+
Post views (across all platforms): 640K
Avg. monthly reach: 3.1%
Engagement rate: 40+
Core audience

About Me

Hi, I'm Heather, a 53 year old lifestyle and travel UGC content creator from Los Angeles.

I create hotel, destination, and hidden-gem content that doesn't feel like a sponsored trip. My content feels like your most well-traveled, best-taste friend texted you the good stuff: the room actually worth booking, the pool worth the day pass, the spot everyone else is missing.

My audience is Gen X and over 40: women with the time, the money, and the “why not” energy. They trust my recommendations because I actually live this way, not perform it for the camera.

Sophisticated without being stuffy. Elevated without trying too hard. Give me a property, a destination, or a product, and I'll bring the voice, the aesthetic, and an audience that actually books, buys, and believes me when I say something's worth it.